Abstract : Paolo Manzelli EGOCREANET Intervention
- LRE@UNIFI.IT
Closing day : European Forco-Précanet Leonardo project
University of Toulouse-le Mirail - ( 24th June 2005 )
The Egocreanet of the
University of Florence , in this intervention of closure will
be underline the more sensible seeds of change realized through
the Leonardo FORCO PRECANET PROJECT (2002-2005) as well as hallmarks
indicators for forecasting the future of European Knowledge
Society (K-Society) .
By the more recent definitions the Net-economy represent a
driving challenge of post-industrial society based on the development
of "intangible goods" by means business networking co-organization.
In fact the networking approach is necessary to open the future
Knowledge Economy ( K-Economy) , i.e. a new process of business
globalization that can be able to get the basis on the creation
of multinational production networks, aiming to realize a better
co-organization to the international division of labour and production
in the global market.
EGOCREANET observes,
working as partner of Leonardo FORCOPRECANET Project (2002-05),
that Net Economy , is a great challenge of the contemporary global
development, that need to develop faster socio-economic innovation
, knowledge management empowerment, new competencies and attitudes
in "e. Learning" , "e.Govern" , e.Commerce
, etc... where all activities are dominated by the e. work
management in "digital creativity".
AS A MATTER OF FACTS
THE MARKET AND MARKETING GLOBALIZATION PROCESS IS GRADUALLY TRANSFER
THE INDUSTRIAL PRODUCTION OF GOODS TO THE EMERGENT INDUSTRIAL
COUNTRIES AND THIS TODAY IS ERODING THE BASIS OF DOING BUSINESS
OF THE OLD INDUSTRIALIZED SOCIETY. Therefore the new challenge
for Europe is focused on the development of the K-Society
based on K- economy strategies of development.
Today we assist, especially
in Italy, a big gap in enhancing Knowledge social
and business forms of development; this because the structural
difficulties of the manifactural production, based on industrial
and agricultural, or trading SME´s , find serious
complications to drive out the obsolete way of goods production,
especially if the firms are producing at low level of technology
and quality of production.
However, the effects
of the crisis now start to open a new fundamental rethinking of
productive process, but really at the same time , the volume of
intellectual work employment is lowering dramatically, this because
the major part of SME´s tray to import manual work from
underdeveloped countries to survive. Only in few cases SME´s
are able to grow up the high technological quality of production
developing international networking and utilizing Information
Communication Technology (ITC) , in a way that the quality of
residual activities of good production are undergoing forward
fundamental changes in the direction of k-economy of post industrial
transformation. Hence if the system of SME´s production
in Italy do not will to go forward a quite complete reception
and final collapse, certainly the Italian System of production
need to find open European synergies to develop very quickly
the "Digital Creativity", for linking advanced
science with new strategy of Knowledge Economy as well as it will
be necessary for improving European K- Society.
The Leonardo project FORCOPRECANET permits to EGOCreaNet , (through
150 interviews to SME's working in the net economy and a large
analysis of previous European reports and lectures on the development
of NET-ECONOMY ), to underline what are the contemporary seed
of change and to forecast some fundamental needs to enhance the
future of European Knowledge Economy.
In conclusion the contemporary
crisis of European Union , can be seen as an regeneration key
factor of developmental change, only if will be well understood
that business competition, in the global market, need to be harmonized
with a large multinational co-operation.
The above political
strategy of world economy market harmonization starts through
the understanding that world- citizens and policy decision makers
need to accept a mental vision of change in the NETWORKING ECONOMY
, to overcome the traditional behaviour of Firms in the market
and marketing, based on single Return of Investments (RoI) calculated
for any single enterprise ; this because the most successful
factor of the global development today consists in a suitable
networking policy of the industrial and productive structure,
that need to be designed for the new international division of
labour. On the contrary the actual perspective of marginalization
of intellectual work , generated by the strong competition
of manual cost to very low salary , can be seen as well as the
crucial indicator of the failure of the world wide economy of
the old industrial society.
The most important factors to avoid such failure of the obsolete
industrial society , that can act as well as key elements
of the future forecast of growing European K- Society are the
following:
- i)- Developing "e.
Learning" on networking Knowledge Management for enhancing
competent work force to move into the virtual space of K- economy,
driven through strong relationships among Research, Regional Govern,
and Industry.
- ii)- Developing "e.Democracy"
; in fact globalization and telematisation of the K-Economy need
of an extensive and less hierarchical participation of citizen;
this because people in the K-Society need to get more opportunities
to have a direct impact on many key aspects of political
regulation and decision making and also to obtain more open access
to economic resources for producing creative projects oriented
to sustain the reconstruction of the industrial structure into
a post-industrial K-Economy future environment.
- iii)- Developing networking
business platforms for "e.commerce" ,for
increasing transparence on satisfaction relationships between
sellers and customers, open to a more distribution of trade's
risks and responsibilities
- iv)- Developing and
disseminating conceptual tools in advanced science and technology
to accelerate the life cycle of mental change .
The EGOCreaNet "
Virtual International Agency " starts to give a fundamental
contribute to this challenge of the transformation of industrial
society in the European KNOWLEDGE SOCIETY, by means enhancing
a fundamental rise of "digital creativity", driven
by an international aggregation of the OPEN NETWORK FOR NEW SCIENCE
(ON-NS), oriented to develop some projects on the 7th Framework
program See at this proposal preliminary information about this
approach of EGOCREANET "VIA" in : http://www.egocreanet.it.
Biblio on Line - see in : http://www.edscuola.it/lre.html
FORCOPRECANET LEONARDO PROJECT : http://www.narnia.it/forcoprecanet/